9/6/2023 0 Comments Digital activation ideasOn top of that, most consumers, especially the young generations, are also leaning toward experiences. This scenario is exacerbated by the global pandemic, where everybody was restricted from going out, forcing people to communicate and interact online. ![]() As it stands, almost everything from leisure to work and even business is already done digitally. The biggest shift society experienced is the continuously growing dependence of individuals and enterprises on the virtual sphere. As a result, the execution of the marketing mix has also changed, becoming more complex and complicated. But over time and with the development of new technology, consumer behavior has evolved. Brand activation is an integral element of marketing and is one of the most trusted approaches used by countless ventures across industries.
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